intercultural communication’ is indispensible.
II. Multinational Corporation
A multinational corporation (MNC) is a corporation that manages production or delivers services in more than one country. It can also be referred to as an international corporation. There are countless MNCs around the globe, and that means one has to have strategic plan or strategy for their survival in the market.
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
History of CHINA
Communist party of China set up a government in 1949
October 1st in mainland.
China can not be a unified nation.
"The People's Republic of China.“(마오쩌둥) 중화인민공화국 = 중국
'The Republic of China.‘(장제스) =중화민국
Economy of CHINA
China has the world's second-largest economy
But China's 2011 nominal GDP per capita of US$5,184
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
IV. Business Culture 장행복, ⌜중국 비즈니스 문화⌟, 신성출판사, 2007
http://www.myjapanphone.com/business_culture.html (2011.5.12)
http://www.worldbusinessculture.com (2011.5.12)
1. Korean Business Culture
Korean are famous for having hasty characteristics. They have strong collectivism.
Confucian ethics emphasise the value of collective group harmony, re
*communication 의 종류 5가지 개념과 그 특징
1) Intrapersonal communication - 자아커뮤니케이션
개념 : 자아커뮤니케이션은 인간의 내면에서 일어나는 커뮤니케이션을 말한다. 생각과 감정 스스로를 바라보는 방식, 자신을 만드는 모든 요소를 자아 커뮤니케이션이라 할 수 있다.
특징 : 자아커뮤니케이션은
should not be considered dishonest. It is considered terribly rude if he did not attempt to give a person what had been asked.
For the religious reason being, it is important not to step on cows on the road, instead rub them for good luck. It is believed that cows are a reincarnation of human souls.
Lastly, let’s take a glance at the Intercultural Competence training schedulelt
Case Study
Two people, a Brazilian and a South African, attend the same meeting with delegates – all in the same profession - from all over the world. Afterwards, the meeting is described as “a good meeting with a bit of discussion, but everything was resolved peacefully” (the Brazilian delegate)
And the meeting was described as being “horrible. People were shouting at each other
communicative competence’로 확대
-> the rules of grammar + the rules of use (appropriateness)
*
Example: p. 25-26
*
I. Communicative Competence
Canale & Swain (1985): 제2언어 교육관점에서 ‘communicative competence’를 정의
Components of ‘Communicative Competence’
Grammatical competence
Discourse competence
Sociolinguistic competence
Strategic competence
Intercultural Comm
서론
1. 문화간 커뮤니케이션(Interculture communication)이란?
문화가 다른 사람들간에 이루어지는 커뮤니케이션으로 글로벌 지구촌화 되가는 이 시대에 서 그 중요성이 나날이 커지고 있다.
1) 문화간 커뮤니케이션의 연구
문화간 커뮤니케이션은 주로 미국과 우럽 학자들을 중심으로 이루어진 비교